据估算,“self-help industry 自助、自救产业” 单在美国的产业价值就约一百亿美元。这个产业为什么会如此赚钱?那些宣称能重塑我们并彻底改变我们生活的出版物人气高的原因到底是什么?本期《随身英语》讨论“自救”产业发展趋势后的主导原因。 课文内容 Vocabulary: self-help 词汇: 自助的,自救的I need help! I have to fix a leaking pipe in my bathroom but I'm not sure where to begin. I know I lack the necessary DIY skills, but luckily there are numerous books and online videos that will hopefully give me the information I need. Publications that help us to help ourselves are nothing new, but the range of them is increasing with advice being given far beyond practical tasks around the house. Bookshops these days are full of titles which claim to boost your self-confidence, your wealth, your love life or your career. Some claim to improve your life within seven days! It's big business and it's thought that the self-help industry is worth $10bn in the US alone. The first self-help book called 'How to Win Friends and Influence People' was published in 1936, and has since sold 30 million copies and is still popular now. It includes guidance on how to make people like you and how to make your life happier. It might seem strange to think that we need a book to tell us how to live our lives but self-help books remain a go to remedy for those of us looking for enlightenment. |