自从乔治·弗洛伊德事件后,反种族主义情绪在全球日益高涨。继强生宣布停售美白产品后,联合利华也宣布,公司旗下的护肤品牌Fair & Lovely将改名,并将在今后的所有美容护肤产品中弃用“美白”等字眼。 Unilever says it is dropping terms like “whitening,” “lightening” and “fair” from its marketing language to better promote racial inclusivity in the beauty industry. As part of the push, the consumer products giant will rename its Fair & Lovely product range. 消费品巨头联合利华称,为了在美容产业中增进种族包容性,集团将在营销语言中弃用“美白”、“亮肤”和“白皙”等字眼,并将重新命名美容产品系列Fair & Lovely(白皙&可爱)。 |