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疫情之下,印度出现各种防疫智商税

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Even as ominous clouds of Covid-19 hang over the Indian economy, businesses are finding ways to make money.

新冠病毒的阴云笼罩着印度的经济,商人们正在寻找赚钱的门路。

From turmeric milk to foot pedal dispensers, several Indian companies have in recent weeks launched new products or rebranded their existing offerings with a focus to lure customers who are worried about their health and are trying to maintain social distancing during the pandemic.

从姜黄牛奶到脚踏板分配器,一些印度公司最近几周纷纷推出新产品,或者重新包装现有产品,来吸引那些担心健康问题,并且在疫情期间尽力保持社交距离的消费者。

For instance, on June 8, Noida-based milk products maker Mother Dairy launched a new turmeric flavoured drink, which it said helps boost immunity against the virus. “Turmeric contains curcumin, a flavonoid which supports a healthy immune response, thereby promoting general well-being,” the company said in a press release.

比如,6月8日,诺伊达的乳制品制造商Mother Dairy推出了新的姜黄味饮品,并宣传说它有助于提高对抗新冠病毒的免疫力。该公司在资讯稿中说:“姜黄含有姜黄素,这是一种支持健康免疫反应的类黄酮,能改善整体健康。”

Turmeric milk, which became popular in the US a few years ago asturmeric latte,” is a traditional household beverage in India with roots dating back almost 4,000 years. Mother Dairys move is a clever one since the product isaimed at reviving Indias old traditions while providing convenience to its consumers,” says Nidhi Sinha, head of content at market research firm the Mintel Group, said.

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