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CHONGQING, June 13-- Southwest China's Chongqing, a popular tourist destination at the upper reaches of the Yangtze River best known for its spicy food and steep hills, launched a promotional campaign on Thursday to showcase its natural beauty and cultural appeal. All of Chongqing's 38 districts and counties, as well as its Liangjiang New Area, the high-tech industrial development zone and Wansheng economic development zone, will have their heads of government in front of the camera to promote cultural tourism products and local specialties. In the first live broadcast of this large-scale event, Jiang Muchen, head of the city's Kaizhou district government, stood by a lake while introducing in detail several recreational, educational and rural tour routes in the district. Tour guide Li Yanjiao was pleased with Jiang's promotion. The travel agency where she worked has been struggling with a significant drop in visitors and revenue since its lake cruises resumed in March after a month-long suspension due to the COVID-19 epidemic. It is the second time for Chongqing to launch such a promotional campaign. Last year, district and county Party chiefs showed up in short videos, telling stories about the landscape and folk culture. The city held the first promotional event between late March and early August 2019, which brought its tourism revenue up 32.1 percent year on year and saw a 10-percent increase in the added value of its cultural industry. | 
