人人终身学习知识网~是各类综合知识资源信息分享,提升综合素质与提高知识技能的终身学习网络平台

 找回密码
 立即注册

QQ登录

只需一步,快速开始

微信登录

微信扫码,快速开始

[时事] 《变形金刚4》疯狂吸金 国内市场如何应对?

[复制链接]

The latest installment of the Transformers series features a whole new human cast, including Mark Wahlberg (left) and Nicola Peltz. Photo provided to China Daily

The new Transformers movie is breaking records left and right, but not everyone is happy about it.

Transformers: Age of Extinction, which opened in China on June 27, has been making waves at the Chinese box office. Its midnight opening screenings raked in 20.8 million yuan ($3.35 million), trumping the previous high of 13 million yuan set by Iron Man 3 a year ago. Its first-day tally of 196 million yuan nudged aside The Monkey King, which, just six months ago, grossed 122 million yuan on its first day of release. The new Michael Bay movie also set a new record in one-day sales with 214 million yuan.

Other records broken by Transformers 4, as it is popularly known in China, include: 63 percent of all screens for a single day, a record previously held by Feng Xiaogang's Personal Tailor (58 percent); and 614 million yuan in first-weekend grosses versus 468 million for the 3-D version of Titanic.

But this second number is more significant if compared with its US first-weekend total, which is $100 million according to Boxofficemojo, a website that counts box-office figures for all US films.

Factoring in currency conversion, 621 million yuan means the movie's performance in the United States seems to be slightly better than in the Middle Kingdom. But if 630 million yuan, a figure used by China Film News, a more official source, is chosen, its China performance actually edged ahead.

回复

使用道具 举报

小黑屋/人人终身学习知识网~是各类综合知识资源信息分享,提升综合素质与提高知识技能的终身学习网络平台

Powered by 5wangxiao

© 2007-2021 5wangxiao.Com Inc.

快速回复 返回顶部 返回列表