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——推销皇冠牌香烟广告词 ——Advertising words for promoting crown brand cigarettes 〔赏析〕香烟有毒，抽烟对人体有害，因而抽烟不宜提倡，应该禁止，但香烟也是一种产品，必须推销。如何解决这个矛盾呢？皇冠牌香烟的广告词可谓巧妙之极。广告词只有12个字，内容却很丰富，它既宣传了禁止抽烟这一主题思想，又达到了推销和赞颂皇冠香烟的效果。一方面是宣传的积极，包括皇冠牌在内所有香烟都在禁止之列，而且态度坚决；另一方面是推销的积极，皇冠香烟虽然也在禁止之列，但毕竟与众不同，如果要抽的话是皇冠，给人以很大的诱惑力。这两方面和谐地统一于一个简短的语句中。 [appreciation] cigarettes are poisonous and harmful to human body, so smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The advertising words of crown brand cigarettes are extremely ingenious. There are only 12 words in the advertisement, but the content is very rich. It not only publicizes the theme of no smoking, but also achieves the effect of promoting and praising crown cigarettes. On the one hand, it is a positive publicity, including the crown brand, all cigarettes are prohibited, and the attitude is firm; on the other hand, it is a positive promotion, crown cigarettes are also prohibited, but they are different after all, if you want to smoke, it is crown, which gives people a lot of temptation. These two aspects are harmoniously unified in a short sentence. | 
