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At the Third Plenary Session of the 18th Communist Party of China Central Committee, how to reduce income inequality will be a key issue. When he became China's top leader, Xi Jinping made helping all Chinese people to achieve modest prosperity and the rejuvenation of the nation the goals for his time at the helm. But reducing the huge income gap is a daunting task, as in recent years there has been no noticeable progress in reducing China's high Gini coefficient of 0.474, which indicates a high degree of inequality, and it is at a level above that in many long-established capitalist economies, where successful risk-taking earns rewards. In the developed countries some highly successful, risk-taking entrepreneurs, such as Bill Gates, Steve Jobs and Richard Branson, command respect for their wealth rather than jealousy, and they are seen as role models inspiring others. However, the wealth of these entrepreneurs has been acquired through their own efforts and they have often made innovative contributions to people's lives. They also give back through charitable work and present a lifestyle that is not too ostentatious and still seems in touch with ordinary folks. And, they all fly the flag for their country. Whether justified or not, in China, people's perceptions of rich Chinese is different. There is a suspicion that they have become wealthy through their connections and/or corruption, and that a major goal of many of them is not to help China but to squirrel funds abroad and then emigrate. There is the general perception that rich Chinese are a tuhao, a group that displays uncivilized splendor. The fact that the nouveau riche ostentatiously flaunt their wealth and show a lack of sensitivity to the struggles of everyday folks does not endear them to others, nor, that in general, the rich of China seem unwilling to help others by supporting charities. | 
