Reader question: Please explain this sentence, particularly "never say never": Coca-Cola’s top global marketer Francisco Crespo has said the brand is taking a “never say never” view on producing beverages infused with cannabidiol (CBD). My comments: First of all, cannabidiol or CBD is a compound in marijuana, which, like cocaine is still illegal in many places. Coca-Cola, the company, is not planning to infuse its traditional soft drinks with CDB. Not yet, not any time soon but the company is not ruling out that possibility, either, not in its totality. In other words, one day it may still do so. That's what we can safely infer from their "never say never" view or attitude. Never say never? Literally that means you should NEVER SAY that you'll NEVER do something, ever. You should never say that because you may change your mind or you may live to regret it or because it's simply wrong to say something will never happen because it just will happen. A lot of things that have happened before will happen again. That's a fact. Take natural disasters, for example. Devastating earthquakes, volcanic eruptions, tsunamis, hurricanes, typhoons and tornadoes, you name it. Will happen again. Well, you may insist that when you say you'll never do something, you're talking about personal convictions and promises. A good point. |