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[时事] 麦当劳、奥迪等品牌纷纷推出“社交隔离版”logo

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最近你会发现,麦当劳商标中的两个金拱门分开了,可口可乐、奥迪和大众商标中的字母也拉大了间距,这些都是品牌们新设计的“社交隔离版”logo

Credit: McDonald's, Nike, Audi and Volkswagen

It's not just people that are social distancing. Brands are doing it too.

不只是人在社交隔离,品牌也在社交隔离。

McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting "social distancing" with logo redesigns.

麦当劳、可口可乐、奥迪和大众只是用重新设计品牌标识来诠释“社交隔离”的其中几个企业集团而已。

The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.

最近由于新冠病毒的传播,社交隔离一词变得流行起来。社交隔离意味着和别人保持6英尺The messages and logos created to promote social distancing have pros and cons, according to two experts in the design field.

设计领域的两个专家表示,用品牌标识信息推广社交隔离有利有弊。

"Our current global situation is no joke. It's a serious matter," Douglas Sellers, executive creative director for firm Siegel+Gale told CNN Business.

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