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肯德基应对疫情下架广告:吃吮指原味鸡时别吮指

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KFC recently paused an ad campaign in the U.K. that shows people licking their fingers after more than 100 people complained about it amid the coronavirus outbreak, according to The Drum.

The Drum》杂志报道,肯德基最近下架了英国的一个广告,广告中的人们在吮吸手指,100多人在疫情爆发期间投诉了这个广告。

The ad is called "The Piano" and is a play on the company's tagline "Finger-licking good." In the video, dozens of people are shown licking their fingers (and in one case, someone else's) in public places while eating KFC's chicken. It's set to the sounds of Chopins Nocturne op.9 No.2.

这个广告名为“The Piano”,表现的是该公司的广告语“吮指留香”。广告中有数十个人在公共场所边吃肯德基的炸鸡边吮吸手指(有一个人吮吸的是别人的手指),配的音乐是肖邦降E大调夜曲。

According to the outlet, 163 people complained to the UK's Advertising Standards Authority (ASA) about the ad, which premiered two weeks ago as people were being encouraged to wash their hands often and avoid public gatherings because of the coronavirus outbreak.

肯德基称,有163个人向英国广告标准局投诉这个广告,两周前这个广告首播时受新冠肺炎影响,人们被鼓励要勤洗手,避免公众集会。

The complaints reportedly called the ad "irresponsible" and said that it encouraged behavior that could spread the virus.

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