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Women aged 40-49 plumped for Samsung (36 percent), rather than Apple as their one true love. For men, however, the tale is quite different. Their preferred provider is Samsung. When commenters lurch to these pages, their lightsabers raised even higher than their voices, they categorize phones in simple terms. The Samsung Galaxy, is, in an Apple lover's eyes, a big, bad copy of an iPhone. The iPhone, to everyone but an Apple lover, is merely a girlie gadget with all the technological sophistication of a 1980s Barbie. How odd, then, that a piece of research has just appeared before my exclusive eyes to suggest that women prefer an iPhone. The research, sponsored by cache-cleaning specialists KS Mobile, examined, among many aspects, whether there was a gender bias in phone choice. A fulsome 45 percent of all the women questioned said that they preferred Apple as their mobile device provider. Just in case you wondered whether there might be some locational kinks here, I will disabuse you. Apple was the king, or perhaps queen, in every region of America. The only area in which another brand enjoyed supremacy was in one particular age group. Women aged 40-49 plumped for Samsung (36 percent), rather than Apple as their one true love. For men, however, the tale is quite different. Their preferred provider is Samsung. Yes, gentlemen prefer a Galaxy over an iPhone, although not in quite such severe numbers as the women. | 
