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SHANGHAI/NANCHANG, Dec. 22-- One month after the second China International Import Expo (CIIE), the jeweled shoes designed by Jimmy Choo Yeang Keat OBE that attracted attention at the expo have entered the brand's first jewelry shoe concept store in the world on the Bund in Shanghai. "At the CIIE, we made a lot of friends and received many invitations to open a brick-and-mortar store. But we decided to open the first store in Shanghai as this is where east meets west," said Reggie Hung, chief designer of the luxury brand Genavant. The CIIE not only helps foreign exhibitors better understand the Chinese market but is also changing people's buying habits. After the second CIIE, over 8,000 kinds of imported commodities from more than 80 countries and regions are on display at the Hongqiao Import Commodities Exhibition and Trading Center. "With more frequent customers, our sales volume and customer flow have doubled. Our next step is to promote the platform to other cities in the Yangtze River Delta region and speed up the entry of imported goods into residents' homes," said Zhu Yinghua, with Shanghai Hongqiao Central Business District Administrative Committee. A total of 71.13 billion U.S. dollars worth of tentative deals were reached for one-year purchases of goods and services at the second CIIE, up 23 percent year on year. As the second CIIE concluded last month, more overseas companies are now benefitting from China's large market. | 
