As Airbnb absorbs more and more of the demand for housing, it’s exploring how to monetize opportunities beyond vacation rentals. 随着Airbnb满足了越来越多的住房需求,它现在也正在探索将业务范围扩大到度假租赁之外。 A marketplace for longer-term corporate housing could be a huge business, but rather than build that itself, Airbnb is making a strategic investment in one of the market leaders called Zeus Living, which will list its homes on the Airbnb site. 更长期的公司用房市场会是一笔大买卖,但Airbnb不是自己建楼,而是对市场领导者Zeus Living进行战略投资,Zeus Living会将房子挂到Airbnb的网站上。 In just four years of redecorating landlords’ homes and renting them to relocated workers for 30-day stays (or longer), Zeus Living has grown to a $100 million revenue run rate. Zeus Living将房东的房子重新装修,租给拆迁工人30天(或更长时间),仅仅四年收入就达到了1亿美元。 It boosted revenue 300% in 2019, and now has 250 employees and more than 2,000 homes under management. 2019年收入增加了300%,现有员工250人,管理住房2,000多套。 Zeus makes money by charging landlords one free month of usage, and marking up the rent charged to customers. Zeus的营销方式是从房东那里获取一个月免费使用权,然后再向租户收取租金。 |