As fast-fashion giant H&M (HMb.ST) pushes more designer tie-ups, some consumers are eschewing the long lines outside stores to buy the looks in the fast-growing resale market. 随着快时尚巨头H&M与更多的设计师展开合作,一些消费者不再在H&M门店外排长队,而是在快速增长的转售市场购买同款服装。 H&M has released 15 designer and brand collaboration collections to date in 2019 compared to 11 in the whole of last year. 到目前为止,H&M在2019年已经发布了15个与设计师和品牌合作的系列产品,而去年H&M全年发布了11个合作系列产品。 The latest is its collection of looks crafted in collaboration with Italian designer Giambattista Valli. Most pieces were sold out on H&M websites across Europe hours after launch on Thursday, including a ruffled red tulle evening gown priced at $549 and worn by model Kendall Jenner in H&M’s high-profile ad campaign. 最新的合作系列是它与意大利设计师詹巴蒂斯塔· 瓦利合作设计的产品。周四在H&M发布新品几个小时后,欧洲各地的H&M网站上的新品就销售一空,其中包括一件褶饰红色薄纱晚礼服,其标价为549美元。模特肯达尔·詹娜曾在H&M高调的广告宣传活动中穿过这件晚礼服。 But another marker for products’ desirability is the resale market online. H&M restricted the sale of the Giambattista Valli collection to one of each item to stop shoppers buying clothes to immediately resell. |