|
As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge. 随着小米在印度的智能手机领先地位超过三星，一个新的竞争对手带来的威胁日益凸显。 Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world’s second largest smartphone market in the quarter that ended in September, research firm IDC said on Monday. Realme是Oppo旗下的智能手机品牌，成立仅一年半。市场研究公司IDC 周一宣布，该公司在截止九月份的这一季度抢占了14.3%的世界第二大智能手机市场。 While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India — 7.1 million — rose at a staggering 401.3% since the same period last year, according to IDC. IDC称，虽然小米在当地智能手机市场占有27.1%的份额，仍然处于主导地位，但Realme在印度发货的手机数量为710万，从去年同期到现在销量竟然增长了401.3%。 What’s fascinating about Realme’s expansion in India is just how closely it is replicating Xiaomi’s playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in India through offline stores, which still account for more than two-thirds of all smartphone sales. | 
