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SHANGHAI, Nov. 18-- Senior executives of major media organizations from around the world on Monday discussed opportunities and challenges that media faces in an era of all-media and the World Media Summit (WMS) in a new decade at the fourth meeting of the WMS presidium held in Shanghai. Cai Mingzhao, executive president of the WMS and president of Xinhua News Agency, called for active innovation from media organizations around the world to cope with the profound changes in the global media landscape caused by mushrooming new technologies, mechanisms and applications. Senior executives of 13 media organizations from 11 countries, namely, the Agence France-Presse (AFP), Al Jazeera Media Network, the Associated Press, BBC, Kyodo News, Naspers South Africa, Reuters, Folha de S. Paulo Press Group of Brazil, International News Agency and Radio Sputnik, TASS Russian News Agency, the Hindu Group, Xinhua and ANSA, attended the meeting. Cai, who presided over the meeting, said changes in the media landscape are mainly reflected in four aspects: cross-border communications have transformed the media landscape; mobile end users business has become mainstream in the field of communication; technological evolution has recast modes of business for news industry; fake news posts challenges to journalism ethics. Regarding the development and innovation of media in the future, Cai proposed that mainstream media should keep their advantages in content, innovate news products, strengthen technological leadership, and build an all-media team. | 
