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Heineken is the second biggest brewing company in the world after AB InBev. But it’s tired of being second, and it has plans to move into the top spot with a secret weapon: non alcoholic beer. 喜力是世界第二大啤酒酿造公司，仅次于百威英博。但是它已厌倦了第二，计划抢占第一的宝座，它的秘密武器就是无酒精啤酒。 Heineken 0.0, which it recently launched at the Spanish Grand Prix, is the company’s attempt to push itself ahead of AB InBev by targeting a non-traditional beer audience. That audience is the group of consumers who want beer, but don’t want to get drunk. 近日，喜力公司在西班牙大奖赛上推出了无酒精啤酒喜力0.0，瞄准非传统啤酒消费者，试图赶超百威英博。所谓的非传统啤酒消费者就是想喝啤酒又不想喝醉的消费者群体。 | 
