Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’. 谷歌公司正在为营销人员推出新的分析工具,包括归因建模和YouTube‘商店访问量’。 Google is also launching promoted places and local inventory ads for retailers to promote special offers and show what’s in stock nearby. YouTube ads will also allow viewers to find a store via “location extensions”. 谷歌还在为零售商推出推荐的地方和本地库存广告,以推广特价优惠,并展示附近的库存。YouTube广告还可以让观众通过“位置拓展”功能找到商店。 |