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Mattel expects to grow three to four times in the more than $31 billion toys and games market in China by 2020 through digitally connected toys. 美泰公司（全球最大的玩具公司）希望借助数字玩具使其在中国玩具和游戏市场的收益到2020年可以增长三到四倍，突破310亿美元。 Mattel said its emphasis on e-commerce and repackaging its core brands as educational toys and connecting them to the internet would propel its position in the fragmented market. 美泰公司表示，他们注重电子商务，还将其教育类玩具等核心品牌重新打包并接入互联网，这会使该公司在细分市场上占据有利地位。 Mattel has been revamping its toys, developing AI Barbie Holograms, smart sensors-enabled Hot Wheels cars and virtual reality powered View-Masters to make them relevant to millennial parents. 美泰公司改进了它的玩具，开发了拥有人工智能的芭比全息影像，可安装智能传感器的火轮车，以及虚拟现实眼镜，使这些玩具与千禧一代的父母息息相关。 | 
