Alibaba chairman Jack Ma was in Detroit this week for Gateway 17, his company’s biggest-ever event stateside, to discuss opportunities for American small businesses to tap into the Chinese market through the world’s biggest e-commerce platform. But his chief creative officer Chris Tung was in the south of France unveiling a new suite of marketing data tools for all the brands and agencies gathered at the Cannes Lions Festival of Creativity, to better use Alibaba’s consumer data. 本周,阿里巴巴主席马云现身底特律,为阿里巴巴最大的“连接世界”美国峰会(Gateway 17)站台,意在能否通过阿里巴巴这个世界最大的电商平台,帮助美国小型企业进入中国市场。与此同时,阿里巴巴首席创意官董本洪则在法国南部,为戛纳国际创意节(Cannes Lions Festival of Creativity)上的各大品牌机构展示全新的营销数据工具,借此推广阿里巴巴的消费者数据库。 |