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The average annual online consumption of Chinese males per capita has reached RMB10,025, surpassing that of the females, according to a joint report issued by Boston Consultant Group (BCG) and AliResearch, an e-commerce research institute under Alibaba. 据波士顿咨询公司和阿里研究院联合发布的一份报告显示，中国男性年均网购金额已经超过了女性，达到了10025元。 The report found that 73% of male consumers in first-tier cities believe that appearance is important in job hunting and dating, and 88% of them learn about beauty products and fashion on the Internet. 该报告发现，一线城市73%的男性消费者认为外表在求职和恋爱中很重要，88%的人会在网络上了解美容产品和时尚。 | 
