好名字不仅对一个人很重要,对一家公司也是同样。近日,一项科学研究发现,投资者对一家初创公司的印象受到公司名字的影响很大,朗朗上口的公司名称往往能获得更多投资。 As if having an awesome product isn't hard enough: A study published in the peer-reviewed academic journal Venture Capital has found that a startup's name can seriously affect how a company is perceived by investors. 拥有一款出色的产品似乎还不够难,同行评议学术期刊《风险资本》上刊登的一项研究发现,一家初创公司的名字会影响投资者对该公司的印象。 |