Online video company Netflix is facing an uphill battle to boost viewer numbers as rivals circle, analysts have warned. 专家称,线上视频公司奈飞(Netflix)正四面受敌,要吸引更多的观众实非易事。 City insiders believe the company now has 6.1 million UK customers – a figure thought to have been static since Christmas, despite bosses spending billions of pounds on a string of programmes. 不少人知道奈飞目前在英国拥有610万会员,但从去年圣诞节后,会员人数再无增长,网飞高管斥巨资开发各种项目也无济于事。 The company has succeeded in rattling rivals such as Virgin Media and Sky, but now faces the prospect of being dethroned by other companies muscling into its market. 尽管网飞此前已远超对手维珍媒体(Virgin Media)和天空资讯(Sky),如今却也担忧会被其他公司强行抢占市场,前景堪忧。 Subscription service Amazon Prime is thought to have 8 million users in the UK and has produced hit series including The Grand Tour, which features former Top Gear stars. 亚马逊会员订阅服务目前在英国拥有800万会员,旗下系列节目伟大的旅程(The Grand Tour)影响不凡,正是由前疯狂汽车(Top Gear)诸多明星共同打造。 Meanwhile, Disney is plotting to launch an online video channel with Facebook after ending a distribution deal with Netflix. Netflix does not publish UK audience figures. |