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SAN FRANCISCO, Sept. 12-- When the iPhone was known to the world as a new product from Apple Inc., "smartphone" was hardly the term for a class of electronic devices. That was 10 years ago, at the same time when Steve Jobs, then chief executive officer (CEO) of the U.S. technology company headquartered in Cupertino, California, gave up its initial name as Apple Computer Inc. For the previous 30 years, with Jobs as its co-founder, Apple had been the nameplate for personal computers. With the launch of the iPhone, on Jan. 9, 2007, by Jobs, who died four years later at age 56, Apple has since turned into a consumer electronics company. | 
