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The Beijing-based app was founded in late 2016, and describes itself as the world’s first “time-trading platform” that helps “unearth people’s potential” and “helps people see who they want to see.” “秒啊”交易平台创立于2016年底，总部位于北京，自称是全球首个“时间交易平台”，旨在“挖掘人们的潜力”，“帮助人们见到他们想见到的人”。 该公司会与一些网红、明星、企业家、创业者等具有变现潜质的名人签约，以相对低价买断其部分时间，然后再将时间拆分成秒，让投资者申购后在其交易平台上交易，整个过程类似于股票公开发行的“打新”以及之后的二级市场交易。用户持有的名人时间达到一定数量后，可以兑换行权服务。线上行权1秒起售，线下2小时起售。 The platform profits by charging a 3 percent service fee on all exchanges. To put users at ease, all transactions are managed through the online payment platform of tech giant Sina. According to the app, an average month sees users trade 300 to 400 million yuan ($45-60 million) in seconds of celebrities’ time. 该平台通过收取3%的交易服务费盈利。为了让用户放心，所有的交易由科技巨头新浪的在线支付平台管理。据“秒啊”称，名人时间的月均交易额为3-4亿元。 The market is primarily driven by China’s growing fan economy: Every second bought can be cashed in for celebrity interactions. One second gets you one line in a text-based chat, while voice or video calls cost a minimum of 600 seconds. Those hoping to meet the celebrity in person must redeem a minimum of 7,200 seconds. | 
