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How big is your glass? It’s well known that serving food and drink using larger crockery and glasses can make you consume more, but can bars and restaurants cash in on this trick, using it to make you buy more? 你的杯子有多大？众所周知，用更大的陶制餐具和玻璃杯盛食物和饮料会使你吃更多，但酒吧和餐馆能利用这一伎俩使你购买更多产品并从中获利吗？ It seems that they can. A study found that when a bar in Cambridge served wine in larger glasses, the amount customers bought and drank increased by an average of 9 per cent. 他们似乎能做到。一项研究发现，当剑桥的一家酒吧提供大杯葡萄酒时，顾客的购买量和饮用量平均增加了9%。 This probably happened because larger glasses make a regular serving appear smaller, encouraging people to opt for larger servings or to come back for the next round sooner. 这可能是因为更大的杯子使正常的份量显得更少，促使人们选择更大杯的份量，或者更快地进入下一轮。 It could also be that people enjoy the feeling of drinking from oversized glasses more, prompting them to drink more. 也有可能是因为人们更喜欢用超大的杯子喝酒的感觉，从而使他们喝得更多。 The teams behind all this research hope to improve public health, helping people consume less. 进行这些研究的团队希望改善公众健康状况，帮助人们减少消费。 | 
