成立百余年来“滴酒不沾”的可口可乐,要开酒戒了。拥有130年历史的可口可乐宣布,公司将首次涉足酒类饮料业务,加入日本日益增长的风味气泡酒市场。 With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink. 一个多世纪以来,有着标志性红色标签和秘密配方的可口可乐一直是世界上最著名的软饮料之一。而今,可口可乐即将掀开一个新篇章——它计划推出第一款酒精饮料。 The company is currently experimenting with the creation of a popular type of Japanese alcopop known as Chu-Hi, containing distilled shochu alcohol mixed with flavoured carbonate water. 可口可乐公司目前正在尝试一种名为Chu-Hi的日本波普甜酒,这种受欢迎的甜酒是将蒸馏烧酒和风味碳酸水混合而成。 The low alcohol canned drink will be launched in Japan, home to a thriving if competitive industry, with countless Chu-Hi flavoured drinks – from kiwi to yuzu - sitting on convenience store shelves across the country. 这种罐装低酒精饮料将在日本推出。在产业兴旺、竞争激烈的日本,有不计其数的Chu-Hi风味饮料,你可以在日本各地的便利店看到奇异果风味和柚子风味等各种口味的Chu-Hi饮料。 |