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鳄鱼牌替换logo,竟是为了保护濒危物种?

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Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.

Lacoste是法国知名服装品牌,将其标志性的鳄鱼标识改成了濒临灭绝的动物图像,以此提高大家对珍稀物种的认识和其生存环境的恶劣。

In a collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals are on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.

Lacoste和世界自然保护联盟(International Union for Conservation of Nature and Natural Resources,简称IUCN)合作,推出了十款全新经典款polo衫。每件衣服上都有濒临灭绝的动物图像。每款数量和衣服上的物种在野外存活的数量相一致。

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