McDonald's, Burger King, Jack in the Box... These fast food companies have something in common. Can you spot it? 麦当劳、汉堡王、玩偶匣汉堡店……这些快餐公司有一个共同点,你注意到了吗? Well, besides all being fast food chains... They're all red. And it's not a coincidence. Color is one of the many tactics companies use to connect with customers. And if swearing off fast food wasn't hard enough, those colorful red logos might make it even harder to ignore. 除了都是快餐连锁店之外,它们的标志都是大红色。这可不是巧合。颜色是企业用来和消费者建立联系的多种策略之一。如果说,戒掉快餐很难,那么想要忽略这些鲜艳的红色标志就更难了。 |