For as much as old-school street cred as Supreme has, the skate brand never seems too hung up on their own storied history. The New York label has always managed to produce stuff that feels designed with intention, rather than by rote filling-the-blanks. (OK, an endless procession of box-logo tees and hoodies might count as rote. But they sell like hotcakes!) 老派街头信誉〔指在穿着打扮的时髦性等方面被一般青少年所认同,系 street credibility 的缩略〕一如Supreme,这个以溜冰鞋出身的品牌也不走寻常路。这个纽约品牌的出品让人感觉它的设计师一时兴起,而不拘泥于传统。(好吧我承认,有无数的box-logo 的Supreme的短袖和连帽衫很老套,不过这些产品就像网红蛋糕一样热销)。 Where other companies become stagnant or get lost chasing trends, Supreme has always managed to break new ground while staying true to their own sensibility—which always includes the right amount of ridiculous. The brand’s spring eyewear collection is the latest example: it's obviously Supreme, and it's also breathtakingly over the top. 不过该公司最近的产品销售有点停滞,也过了追捧的势头。Supreme总是想法以其独特的返朴洞察力开辟新领域,所以也有许多让然觉得滑稽的产品。这部新一季的眼镜就是最好的证明,一看就是Supreme, 在让人眼前一亮(辣眼睛)无人出其右。 |