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HM推出中性服装,皮夹克太帅了!

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Hennes & Mauritz has teamed with Eytys for a gender neutral collection due early next year, targeting younger consumers with a fashion-forward offer.

HM与鞋履品牌Eytys达成合作,将于明年初发布中性风服饰,意在瞄准年轻市场。

The fast-fashion retailer will sell the Swedish label's chunky-soled shoes and clothing for adults as well as items for children, starting Jan. 24 in some stores around the world and online.

HM将售卖Eytys该瑞典品牌的厚底鞋和服饰,从1月24日起在全球线上线下商店同步发售成人和儿童衣服。

The collaboration comes as the Swedish retailer undergoes a vast restructuring in a bid to beef up online services and speed up supply chains to catch up with rivals. The group last month said it would close Cheap Monday, a label geared to younger clients.

此次合作源于EytysEytys致力内部重组,加强线上服务,完善供给链以和对手抗衡。上月,Eytys宣布将关闭旗下的针对年轻用户的品牌Cheap Monday

The collection is all about proportionscreating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear,” said Max Schiller, Eytys creative director.

Cheap Monday创意总监麦克斯说:“这个系列里比例很重要,我们打造的是独特的中性风,线条粗狂,鞋子厚底。”

Colors will include dark green, bright yellow, khaki, dark blue, black and white, while materials will include snakeskin prints, fake patent leather and stiff cotton. Shoes will be offered in boxes decorated with artwork by painter Zoe Barcza.

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