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Burning cash has become alarmingly fashionable among Chinese internet companies, many of whom have taken to paying customers massive subsidies to use their services in hopes that their competitors go out of business before they run out of money. 中国的互联网公司极其流行“烧钱”，已到了令人担忧的程度。很多公司都习惯了向用户支付高额补贴，以吸引用户使用它们的服务，指望在它们花光钱之前，竞争对手们会先破产。 One start-up, Emao.com, which aims to be an online platform for car dealerships, has based its entire marketing strategy around losing money. “We burn cash from our investors to win the hearts of car shoppers,” a recent ad says. 初创公司一猫汽车网(Emao.com)希望打造一个汽车经销商的在线平台，其整个营销战略都是围绕着赔钱建立的。“烧投资人的钱，博买车人的心”——该公司近期打出这样的广告词。 | 
