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Ikea has repeatedly asked people not to play hide-and-seek in its stores. And yet people keep organizing massive, thousand-person games at Ikea. 宜家多次请求人们不要在店里玩捉迷藏，然而人们依然在宜家组织大型的千人游戏。 The first evidence of this trend dates back to 2017, when a Belgian blogger named Elise De Rijck coordinated a hide-and-seek meet-up at her local Wilrijk store to celebrate her 30th birthday. 这一趋势最早可追溯至2017年，当时一位比利时博主伊利斯·德里克为了庆祝她30岁的生日，在当地的宜家维尔里克店组织了一场捉迷藏聚会。 She created a Facebook group and invited her friends—but soon, thousands of people had joined the group. 她在脸书上创建了一个群组，并邀请了她的朋友，但很快上千人加入了这个群组。 | 
