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Last year, four of Japan's top 10 best-sellers were about how blood type determines personality, selling more than 5 million copies altogether. 去年，日本10大畅销图书中有4本与血型决定性格有关，四本书的总销量超过500万册。 Taku Kabeya, chief editor at Bungeisha, the publisher of one of the books, told The Huffington Post that he thought the appeal of these books comes from having one's self-image confirmed. Readers discover the definition of their blood type and "It's like 'Yes, that's me!'" 作为其中一本图书的发行人、文芸社主编Taku Kabeya在接受《郝芬顿邮报》采访时称，他认为这类图书的魅力源自人们对自我形象的认知。读者看到书中对自己血型所下的定义时便会觉得“太对了，这就是我！”。 As defined by the books, type As are sensitive perfectionists and good team players, but they tend to be over-anxious. Type Os are curious and generous but stubborn, while ABs are artistic but also mysterious and uNPRedictable. Type Bs are cheerful, but have eccentric, individualistic and selfish traits. 按照书中定义，A型血的人是敏感的完美主义者以及优秀的团队领导者，但同时往往过于焦虑。O型血的人好奇心强，慷慨大方，但十分固执；而AB型血的人很有艺术气质，但太过神秘莫测。B型血的人性格开朗，却性格古怪，崇尚利己主义且十分自私。 | 
