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Very few things represent summer more than a lemonade stand. I was reminded while visiting my niece's lemonade stand the lessons all business owners can learn from this first step into the entrepreneurial journey. 在我看来，这个夏天就是路边的汽水摊。我之所以这么说，是因为我去侄女的汽水摊逗留了一会，惊讶于她的成功创业，而这也是值得所有企业家学习的。 Location, Location, Location 位置，位置，还是位置！ The first thing my niece did well is she put her lemonade stand on the corner of a very busy street. 首先，我的侄女把她的汽水摊成功定位于一条非常繁华的街道的拐角处。 When starting your business, location is everything. If selling a physical product, you need to ensure an adequate number of physical locations and your product must be visible and easily accessible. Don't make the mistake of believing the hard part is getting a product on the shelf--it's just as difficult (and important) to get the product off the shelf and into your customer's hands. 这就好比，当你决定开始创业时，你规划的经营地点则是你成败的关键。如果你打算做实体产品的生意，你就得确保你选的实体店位置，能充分展现你的实体产品的特点并吸引合适。千万别觉得只有把产品放在货架上的什么位置才是最难的一步，而店面的位置场所这同样也很重要，你要确保能够吸引顾客走进店中把你的产品从货架上买走。 | 
