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While I love seeing my own ideas take off, I’m even more excited by the prospect of helping develop a universal formula for success. It pushes technology forward, challenging us as human beings to think and to evolve. 相比看着自己的想法得到实现，笔者对于这些想法能够创造成功的预期更觉得兴奋。它能够推动科技的发展，促使人类的思考与进化。 You probably have at least a slight notion of an idea in mind, but if not, I can give you a little insight on where good ideas come from. The first piece of advice is this: don’t get held up on the idea. Don’t think of an idea and attempt to figure out all the small details right away. Take the idea and run with it. 你也许在心中也有一个很小的想法，如果没有的话，笔者可以给你一点点提示。首先你该这样做：不要拘泥在这个想法上。不要认为一个想法就能解决所有的事情，而应该把这个想法好好地利用起来。 So where do ideas come from? 那么，这些灵感的来源在哪里呢？ 1.Your world 1. 你的身边 These are the spontaneous ideas that hit you in your everyday life. The appliance in your kitchen that desperately needs another function, the underutilized advertising opportunity in your morning commute, or the piece of software we know could optimize our workday. 这些都是日常生活中突然想到的灵感。厨房工具需要更多的新功能，早餐上班时未被充分利用的广告机会，或者我们工作所需的优化软件。 | 
