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At first, it seemed like a brilliant marketing plan. Perhaps it still is. 起初，这看上去是一个非常棒的营销方案。或许现在依然如此。 The popularity of the Chinese ride-sharing app Didi Dache (滴滴打车), which translates as “Honk Honk Hail a Cab,” inspired a simple pun. With the change of one character, the name became Didi Daren (滴滴打人), or “Honk Honk Beat a Person.” 中国的招车应用软件滴滴打车（意思是嘀嘀两声打辆车）风靡一时，为一句简单的俏皮话提供了灵感。只消换掉一个字，“滴滴打车”就变成了“滴滴打人”（意思是嘀嘀两声打个人）。 And in such a joke, one tech company in Hunan Province in the south saw an opportunity. The company, Changsha Zhang Kong Information Technology Limited, whose English name is Joke, decided to develop just such an app. 中国南方省份湖南省的一家科技企业从上述笑话中看到了机会。这家名为长沙掌控信息科技有限公司(Joke)的企业，决定开发一款跟这句俏皮话同名的应用软件。 “We heard about Didi Dache every day in the news, so we wanted to sort of take a free ride on its fame,” said the head of Joke’s business department, who would give only his surname, Yuan. “滴滴打车天天上资讯，所以我们就想搭个便车，”掌控公司营业部的袁姓负责人说。 | 
