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Here is a test. Find a pencil and a scrap of paper and draw the Apple logo. Easy, no? Now compare your sketch to the real thing. 来做个测试。找一支铅笔和一张纸，画一个苹果公司(Apple)的标识。容易不？现在把你画的图跟真正的标识对比一下。 If you are like me, or like 98.8 per cent of a sample recently tested by psychologists at UCLA, you failed. Almost everyone either puts the bite on the wrong side, draws two leaves instead of one, or in some other way bungles the simple job of reproducing an image we have all seen thousands of times. 如果你跟我差不多，或者像加州大学洛杉矶分校(UCLA)心理学家近期一批实验对象中的98.8%人一样，那么你肯定要失败了。几乎所有人都会画错，不是把缺口画在错误的一侧，就是画了两片而不是一片叶子，还有一些是其他地方搞错了。说起来不过是再现一幅我们都看过成千上万次的图像，但是如此简单的任务绝大多数人都完不成。 Not only are we unable to sketch one of the most famous logos on earth, most of us cannot even pick out the real thing when we see it in an identity parade of lookalikes. 我们不但画不出这个地球上最著名的标识之一，而且当这个标识和一系列相似的图形混在一起时，大多数人甚至认不出正确的那个。 Why is this? The researchers talk of “attentional saturation” and “inattentional amnesia”, but I think it is simpler than that. We cannot recall it because we do not have to. | 
