Al Hilal Bank recently released a credit card with a built-in "applet" that absorbs the smell of perfume, aimed at attracting female customers. The card also comes with a nicely boxed signature scent and a number of perks, from discounts for female-centric brands to airport lounge access. 阿尔希拉尔银行(译者注:总部位于阿布扎比)最近推出了一款内置小程序的信用卡。该卡能够吸收香水的味道,意在吸引女性客户。此外,该卡还附送精美包装的署名香水和一系列优惠,包括享受女性品牌消费折扣和机场贵宾室的服务。 The bank said that the card was designed for "young, ambitious and empowered women" as a way to stand out. 该银行声称这种信用卡是专为有上进心、有权力的年轻女性设计的,以此来使她们脱颖而出。 "Today's modern Emirati woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage," said Mariam Yousef Ahli, Al Hilal Bank's head of corporate communications, in a press release. 该银行企业公关部经理马里亚姆•尤瑟夫•阿赫利在资讯稿中表示:“当今阿联酋的现代女性想要传递一个强烈的信息,那就是她们有个性,有在保持忠于自身的前提下,成为社会中有所作为一份子的能力。” The scented cards are part of wave of ways banks are targeting female customers, offering products and services geared specifically toward women. |