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Apple made its case for consumers to buy its forthcoming smartwatch, positioning the device as a way to handle the brief interactions that fill our days, from meeting reminders to short messages to calling for a car. 苹果公司发布了新款智能手表以促使消费者购买，并把手表的功能定位与为提供便捷的客户处理日常与他人互动途径，从一般的会议提醒功能到短信召唤车子。 Other technology companies have introduced smartwatches in recent years, but they've failed to gain widespread adoption because consumers struggled to find a compelling use for the devices. 其他的技术公司也在近年引进了智能手表，但这些公司并没有获取广泛的关注，因为消费者挣扎于是否能够找到一个驱使他们使用这些设备的功能。 Apple hopes to change all that with a tool that presents users with bite-size chunks of information and saves people from the hassle of reaching into a bag or pocket for a phone, while offering new ways to communicate through taps and vibrations. 苹果希望改变设备中以比特大小信息块驱使用户从口袋里摸索手机的现状，通过点击屏幕和振动的形式实现用户之间的沟通。 "Apple Watch can be an incredibly rich and an integral part of your life, " chief executive Tim Cook told a media briefing in San Francisco. "Apple Watch is the most personal device we have ever created." | 
