It’s just a few days into the new year. How are you doing on your resolutions? Wait: Have you even started on them yet? 新的一年刚过去几天,你的新年计划完成得如何?等等:你开始实施这些计划了吗? Recognizing that the hardest part of many tasks is beginning them at all, two researchers have sought to determine whether certain outside cues can jump-start us toward reaching our goals. Such cues, which manipulate our perception of time, are simple yet effective, according to a recent article in the Journal of Consumer Research. 由于认识到对于许多任务,最困难的部分就是开始执行,两名研究人员试图确定,一些外部提示能否快速启动我们的计划,让我们向着目标迈进。根据《消费者研究学刊》(The Journal of Consumer Research)最近的一篇文章,这种提示能够操控我们对时间的感知,简单、有效。 In one study, conducted in 2010, the researchers asked two groups of farmers in India to set up a bank account and accumulate a certain amount of money by a deadline, offering extra money as an incentive. One group was approached in June, with a deadline of December that year. The second group was approached in July with a deadline of January the next year. 在2010年的一项研究中,研究人员让印度的两组农民开设一个银行账户,并在截止日期之前积攒一定的资金,而且还给他们提供了额外的资金作为奖励。研究人员于6月找到其中一组农民,给他们设定的截止日期是当年12月,又于7月找到另一组人,给他们设定的截止日期是次年1月。 |