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中国的厕所革命 从马桶开始

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From the outside it looks like an art gallery. But this is a gallery of toilets, brought to the residents of Shanghai by Roca, the Spanish bathroom people. It has loos disguised as stacks of books and conveniences that flush with grey water from the sink. The best seller is a sleek commode designed by a former Audi stylist, with a leather seat made by the people who supply BMW with motorcycle perches.

从外面看上去,这像是场艺术展,但实际上它是西班牙卫浴品牌乐家(Roca)为上海市民带来的一场卫浴展。其中有外形像一堆叠在一起的书本的马桶,还有用洗手池中的污水冲水的一体式马桶。最畅销的是一款奢华时尚的马桶,设计者为前奥迪(Audi)设计师,它的真皮垫圈由宝马(BMW)摩托车座椅供应商打造。

The best-selling colours? A striking deep red, viewed as lucky, and a deliciously understated champagne gold known as tuhaojin, ornouveau riche gold”. Rocas China manager says the tuhaojin toilet became popular after Apple launched a golden iPhone in China last year. “People apparently wanted a toilet like their iPhone,” he says.

最畅销的颜色呢?是醒目的深红色(象征幸运),以及一种低调而悦目的香槟金色(即所谓的“土豪金”)。乐家中国的管理人员表示,苹果(Apple)去年在华发布金色iPhone后,土豪金马桶就开始走红了。他说:“看样子人们想要一个跟他们的iPhone颜色一样的马桶。”

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