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Failure can be extremely painful. Indeed, the "normal" psychological reaction to failure is to distract yourself and do something completely different right away. 失败可能非常痛苦。事实上，面对失败，一个人的正常心理反应是转移注意力，立刻去做些完全不同的事情。 But extremely-successful entrepreneurs typically defy this "normal" reaction. They go back and try again at things they fail at. That's because they often believe in something I call the "failure faith," a powerful conviction that every setback offers vital lessons that could not be learned any other way. Survey research for my book Business Brilliant shows that these highly-accomplished entrepreneurs rely on failure to tell them what they're good at. 但是非常成功的企业家总是反对这种“正常”反应。他们会再试一次。这是因为他们相信被称作“失败信念”的理念。这种理念相信每次挫折都会提供一些重要经验，这些是没法通过其他方式学习到的。我的新书《聪明的生意》中一项调查表明这些富有成就的企业家往往通过失败找到他们擅长的领域。 So if failure is so important, how can you best embrace it? When you fail at something (a new product, a negotiation, or a recent hire), what's the best way to welcome it, and hear it out? 如果失败很重要，怎样才能更好地利用它？当你在某件事上失败时（一件新产品，一次谈判，或者是最近的求职），怎样才是迎接失败、吸取失败经验的最佳方式？ | 
