|
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. 本文是与《创业者》杂志（Entrepreneur）的合作内容。原文最初发表于Entrepreneur.com网站。 Entrepreneurs are natural problem-solvers, which means that we always have ideas for new businesses popping into our heads. Having a lot of options is great, but sometimes it can be hard to focus on one when you are keen to move onto the next. 创业者是天生的问题解决者，这意味着我们的脑子里会蹦出各种新的商业创意。有许多选择当然是好事，但有时候，如果太过热衷于进入新的领域，你可能很难专注于做一件事情。 At Virgin, when we’re thinking about starting a new business, we look into whether the new project meets a series of criteria before we invest any time or money into it. Here are three questions that will help you decide which idea to pursue. 当维珍集团（Virgin）考虑启动一项新业务的时候，我们首先会在投入时间或资金之前确定新项目能否达到一系列标准。询问以下三个问题，或许能帮助你选对创业目标。 1. Would you do this for fun? 1. 你能从中自得其乐吗？ Starting your own business isn’t just a job — it’s a way of life. You’ll likely have to make personal sacrifices in order to ensure your startup’s success. This could mean taking a pay cut, since any money earned from your new business might have to be reinvested right back in, or you may find yourself stuck answering emails and dealing with customer problems late in the evening. With that in mind, it’s essential that you launch a startup in an industry or sector that you love — that’s our philosophy at Virgin. | 
