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可口可乐公司要卖牛奶了！这家全球最大的饮料生产商将推出全新牛奶品牌“Fairlife”，但广告中把牛奶泼向裸女的创意，还附带“喝下她们所穿的”等字句，被痛批物化女性、卖弄色情，还有网友砲轰“这是我看过最差的广告！” 可口可乐推出的“Fairlife”品牌专卖标榜低糖和高蛋白质的高价牛奶，最新广告中，身材窈窕的女模摆出诱人姿势，身上被泼洒牛奶，乳白液体变成各种样式的洋装、礼服，广告还写下“喝下她们所穿的”、“好牛奶在你身上更好”等字句。 报道称，这一系列性感带点挑逗的广告成功引起民众注意，但也引来不少人批评，然而也有人觉得这样的创意无伤大雅，还希望可以推出裸男被泼牛奶的系列。 An advertising campaign for Coca-Cola’s new high-end milk has drawn huge criticism on charge of apparent ‘sexism’, reports Daily Mail. Featuring pictures of naked women dripping in barely-there dresses made of milk, Fairlife is being launched to much fanfare this month in the United States. The photographs, which appear to be working under the logic that ‘sex sells’, are loosely based on iconic poses from the past, such as Marilyn Monroe’s famous skirt rising in The Seven Year Itch. Designed to appeal to the health lobby, Fairlife will contains 50 1 percent more protein and half the sugar of milk and accordingly will be priced at twice the normal price. | 
