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After spending months as one of the world's most popular haircuts, the lob - or 'long bob' - has all but been forgotten by its many fans, who have instead turned their affections towards a new hairstyle sensation: the wob. According to celebrity hairstylist Edward Tricomi, the wavy hairstyle, which is favored by the likes of Jennifer Lawrence, Beyoncé and Taylor Swift, has seen many long-time fans of the lob giving their hairstyle an update and adding a bit of bounce and body in order to create a more carefree and youthful look. 'The long, wavy bob look is very big and will stay that way for a while, as I'm consistently seeing people move toward this easy-to-style look,' Mr Tricomi, master stylist and co-founder of Warren-Tricomi Salons, told Popsugar. 'In the Winter, people usually lean toward clean yet low-maintenance styles, and this is something that fits into both categories, while also being playful and young.' Mr Tricomi added that, while the wob, and indeed the lob, are shorter than the majority of the more popular Hollywood hairstyles in recent years, he doesn't see the trend fading any time soon, mainly because it is so easy for celebrities to grow out if they decide they want to change their look up. That theory has certainly proved true for the likes of Karlie Kloss and Emma Stone, who are frequently seen toying with lengthier locks before reverting back to the much-loved wob within a matter of days. | 
