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Peruse the produce aisle at your local grocery store and you’ll likely find a massive selection of juices featuring blueberries, carrots, strawberries and other familiar fruits and veggies. But the juicing craze — a growing, multibillion-dollar business — has up until now left one popular fruit behind: the watermelon. Now one Illinois farmer is hoping there’s still some room for the large fruit to make a splash. The watermelon juice in question is called Tsamma [pronounced sah-mah], and it was conceptualized earlier this year by fresh produce grower Sarah Frey-Talley. After testing a variety of flavor bases at home for a few months, Frey-Talley, the chief executive of Frey Farms, is now bringing Tsamma to major retail shelves. Frey-Talley believes the watermelon is a perfect fit for the juice aisle, pointing out that the average American usually buys a whole watermelon just five times a year. It can take a lot of time to slice the fruit, remove seeds, and then it has to be consumed quickly—all factors that limit its growth potential. 考察一下商店货架，你很可能会发现各式各样的果汁口味可供选择，包括蓝莓、胡萝卜、草莓以及其它各种我们所熟悉的水果和蔬菜。 榨汁热潮一路发展到现在，这个价值数十亿美元的市场已引得各路果蔬竞折腰，但到目前为止，有一种很受欢迎的水果仍未得到充分的开发利用，那就是西瓜。现在，美国伊利诺伊州的一名农场主正在期盼，这种大个头的水果能在榨汁市场上引发轰动。 | 
