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Starting a business presents a unique set of problems, but branding that company in a way that appeals to the masses oftentimes presents an even bigger and more challenging proposition. 初期建立一家公司意味着会出现一系列问题，不过推广公司品牌在某种程度上时常能够吸引广大消费者，这也意味着公司将会面临更大的挑战。 While branding is often associated with large corporations and pricey advertising agencies, the truth is that companies of all sizes have a brand and can benefit from telling their story. 通常推广公司品牌都会与大型机构还有费用高昂的广告公司相联系，实际上，任何规模的公司都具有自己的品牌并且能够从推广其理念中获益。 Businesses of any size can strengthen their relationships with customers by following the six steps listed below: 任何规模的商业机构都能够加强与客户之间的联系，以下的6步就能帮助你： Step One: Collect the Back Story: 第一步：了解公司背景。 Successful brand stories must start by gathering relevant information, which includes an assessment of the brand's culture and the problems and opportunities it faces with competition in the marketplace. 成功的品牌故事都必须从收集相关信息开始，其中包括该品牌的文化和面临的挑战，以及在市场中竞争的机遇。 | 
