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亚马逊将开第一家实体店 引爆新模式

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The worlds largest e-commerce company is finally going to embrace bricks and mortar.

全球最大的电子商务公司亚马逊(Amazon)终于要开实体店了。

The Wall Street Journal on Thursday reported that Amazon.com AMZN -2.27% will open its first physical store in New York in time for the holiday shopping season, citing people familiar with its plans.

《华尔街日报》(Wall Street Journal)本周四报道,据消息人士称,亚马逊公司将在纽约开设首家实体店,开业时间正好选在今年的圣诞购物季之前。

The store would be located on 34th Street in Manhattan, close to a shopping district that includes Macys M -2.73% flagship and serve as a mini-warehouse, with limited assortment used for same-day delivery within New York, returns and exchanges, and pickups of online orders, according to the Journals report.

这家店的位置在曼哈顿的34号街,附近的商圈有包括梅西百货(Macys)旗舰店在内的许多大品牌,同时这家实体店也将起到一个小仓库的作用,向纽约市内发送一部分当日送达的快递,并提供退换货和到店取货服务。

Amazon was not immediately available for comment.

我们未能及时联系到亚马逊对此事发表评论。

SucharitaMulpuru, an e-commerce analyst at Forrester Research, tells the Fortune the space soundscloser to a post-officethan a retail store and that it remains to be seen what economic boost the location will provide to the company.

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