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为什么说公司并非越大越好

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Growth has long been the imperative in economics and business. As the worlds population tops 7 billion, and soon 8 and 9, its becoming clear that the best performing organizations, and perhaps countries, will be less defined by absolute size and more defined by the speed and agility that comes from clarity of purpose, strategic insight and decisive action. As the scale of human organizing expands to unprecedented levels, the winners will be those people, organizations, and countries that can: focus on what matters most to their core stakeholders; rapidly process new information, learn from it, and then thoughtfully and deliberately act amid the complexity.

长久以来,在经济和商业领域,发展壮大都是第一要务。在世界人口突破70亿大关,并且很快将会超过80亿甚至90亿的大背景下,一个越来越清晰的趋势是,最优秀的公司和国家将不再以绝对规模取胜,而是以清晰的目标、战略眼光和果断行动所带来的速度与敏捷性著称。随着人类组织的规模达到前所未有的程度,未来的人、公司和国家要想成为赢家,必须要做到:专注于对其核心利益相关者最为重要的事情;快速处理新信息,并从中学习,然后在错综复杂的形势中采取周全、慎重的行动。

Think Airbnb. Theyve experienced explosive growthand not by the traditional means of buying or building more properties. They did it by understanding what really mattered to those booking hotel rooms. They did it by studying the emergence of thesharing economy.” And, absent a vast footprint of physical assets, they did it by acting decisively to create a whole new model for meeting this traditional needa model that delivers competitive advantage through scale but not in a traditional sense of physically controlled properties. Indeed, Airbnb not only created a new model, it created a new market.

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